July 2014
Intermediate to advanced
260 pages
12h 30m
English
Content preview from E-Commerce, E-Business and E-Service
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E-Commerce, E-Business and E-Service – Lee (Ed)
© 2014 Taylor & Francis Group, London, ISBN 978-1-138-02646-9
Table of contents
Preface ix
Organizing committee xi
Section 1: E-Commerce, E-Business and E-Service
The study of administrative division reform in China on the basis of the E-government 3
W. Shi
The role of Facebook as an interactive communication device for business 7
I. García Medina, P.A. Pereira Correia, Z. González & R. Contreras-Espinosa
E-Business models for financial services and internet banks 13
J.M. Sahut
Localization for a high context culture: An exploratory study of cultural markers
and metaphors in Arabic E-Commerce websites 21
D. Liginlal, M. Rushdi, R. Meeds & R. Ahmad
Entrepreneurial learning in a secure E-Commerce course ...
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