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E-Commerce, E-Business and E-Service – Lee (Ed)
© 2014 Taylor & Francis Group, London, ISBN 978-1-138-02646-9
Relationships between the quality of online shopping service
and customer loyalty in women online shopping website
Kai-Han Won
Department of Graphic Communication Arts, National Taiwan University of Arts, Taiwan
Sheng-Hao Tsao
Department of Management Information Systems, National Chengchi University, Taiwan
ABSTRACT: Purpose: The Market Intelligence & Consulting Institute of Taiwan (MIC), a division of
the Institute for Information Industry (III), estimated that Taiwan’s E-Commerce has the potential to
reach NTD one trillion (approx. USD 33 billion) in 2015, especially in the women-based E-Commerce
filed. The purpose of this research ...