May 2025
Intermediate
214 pages
4h 47m
German
Content preview from E-Mail-Marketing – Auf den Punkt
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Kapitel 4
DEINE ZIELGRUPPE(N) IDENTIFIZIEREN
Für eine erfolgreiche E-Mail-Marketing-Strategie ist die genaue Kenntnis deiner Zielgruppe unumgänglich. In diesem Kapitel möchte ich dich dabei unterstützen, deine Zielgruppe zu identifizieren und mithilfe von Daten ihre Bedürfnisse und Motivationen genauer zu verstehen.
Wer ist deine Zielgruppe?
Um deine Ziele erreichen zu können, müssen deine Maßnahmen und Inhalte relevant für deine Kunden bzw. Leads sein. Für die richtige Ansprache im E-Mail-Marketing musst du zunächst verstehen, wer deine Zielgruppe ist und wo und wie du sie erreichst. Je besser du deine Empfängerinnen und Empfänger kennst und verstehst, desto besser kannst du auf ihre Bedürfnisse und Interessen eingehen.
Wenn deine Zielgruppe ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.