May 2025
Intermediate
214 pages
4h 47m
German
Content preview from E-Mail-Marketing – Auf den Punkt
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Kapitel 13
MARKETING-AUTOMATION
Bei »Marketing-Automation« denken viele automatisch an E-Mail-Marketing. Das liegt daran, dass sich dieses Medium wirklich gut für automatisierte Kampagnen eignet. Zum einen hast du verschiedene digitale Triggerpunkte, die du als Auslöser nutzen kannst, zum anderen kannst du dank der guten Messbarkeit auch auf die Reaktionen deiner Empfänger mit automatisierten Follow-up-Mailings nachfassen. In diesem Kapitel gehe ich darauf ein, warum sich Marketing-Automation lohnt und welche Voraussetzungen es dafür braucht. Zudem findest du noch einige Beispiele zur Inspiration.
Auch wenn die Fachwelt schon seit Jahren von Marketing-Automation spricht und schreibt, zeigt ein Blick in die Realität, dass viele Unternehmen noch ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.