May 2025
Intermediate
214 pages
4h 47m
German
Content preview from E-Mail-Marketing – Auf den Punkt
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Kapitel 12
KAMPAGNEN OPTIMIEREN
In Kapitel 7, »Die vier Phasen der Kampagnenplanung« auf Seite 83 kam schon einmal der PDCA Cycle (Plan-Do-Check-Act-Zyklus) zur Sprache: Jede Kampagne bietet immer die Chance, aus ihr zu lernen und sich weiter zu verbessern. Aus Einzelaktionen kannst du deine Learnings für die nächste Kampagne ziehen, bei mehrstufigen oder längerfristigen Kampagnen kannst du auch schon während der Laufzeit Erkenntnisse gewinnen, die du direkt wieder in die Kampagne einfließen lässt.
Welche Optimierungshebel kannst du nutzen?
Abhängig vom Ziel der Kampagne gibt es verschiedene Hebel, die du zur Optimierung nutzen kannst.
Zielgruppe
Sowohl die Größe der Zielgruppe als auch die Auswahl der Filterkriterien können die Ergebnisse ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.