May 2025
Intermediate
214 pages
4h 47m
German
Content preview from E-Mail-Marketing – Auf den Punkt
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Kapitel 8
DIE RICHTIGE ANSPRACHE FÜR DEINE ZIELGRUPPE(N)
Gerade beim Erstellen von Newslettern fällt es vielen schwer, interessante Texte zu formulieren und die richtige Ansprache zu finden. Da die Inhalte ebenso wichtig sind wie das Design, gebe ich dir in diesem Kapitel einige Tipps dazu, wie du Texte schreibst, die Aufmerksamkeit erzeugen, Inhalte transportieren und zu Reaktionen aktivieren. Wenn du diese Grundlagen berücksichtigst, ist es gar nicht mehr so schwer, erfolgreiche Texte zu schreiben – versprochen.
Die richtige Vorbereitung
Manchmal ist es ein Kinderspiel, Texte zu entwerfen und alle wichtigen Aspekte unterzubringen. Der Inhalt entsteht sozusagen vor deinem inneren Auge. Doch häufig ist es nicht so einfach, gerade wenn du dich ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.