May 2025
Intermediate
214 pages
4h 47m
German
Content preview from E-Mail-Marketing – Auf den Punkt
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Kapitel 7
DIE VIER PHASEN DER KAMPAGNENPLANUNG
Im E-Mail-Marketing wird oft von E-Mail-Kampagnen gesprochen. In den meisten Fällen besteht eine Marketingkampagne aus mehreren verschiedenen Maßnahmen, die auch über verschiedene Kommunikationskanäle erfolgen können. Die Maßnahmen sind aufeinander abgestimmt und verfolgen ein gemeinsames Ziel. In diesem Kapitel sehen wir uns an, was du in den verschiedenen Phasen der Planung beachten solltest.
Eine schöne Beschreibung zum Kampagnenmanagement im Allgemeinen habe ich bei Apteco1 gefunden:
Unter Kampagnenmanagement versteht man die Gesamtheit der Prozesse, die der Planung, Durchführung und Auswertung von Marketingkampagnen dient.
Das Kampagnenmanagement stellt sicher, dass Kampagnen effektiv und ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.