May 2025
Intermediate
214 pages
4h 47m
German
Content preview from E-Mail-Marketing – Auf den Punkt
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Kapitel 6
MAILING-TYPEN UND IHRE VERWENDUNG
Im E-Mail-Marketing wird üblicherweise zwischen mehreren Mailing-Typen unterschieden. In diesem Kapitel erfährst du, worin sich die Typen unterscheiden, wie sie genutzt werden und was typische Vertreter des jeweiligen Mailing-Typs sind.
Normale Mailings
Der (noch) am häufigsten versendete Mailing-Typ werblicher E-Mails ist das normale Mailing. Dieser Mailing-Typ zeichnet sich dadurch aus, dass der Versand vom Unternehmen gesteuert wird. Das heißt, als Teil des Unternehmens gibst du vor, zu welchem Zeitpunkt und an welchen Empfängerkreis das Mailing versendet wird. Die Inhalte werden ebenfalls meist von Hand erstellt und sind überwiegend nicht oder nur teilweise für die Empfänger individualisiert. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.