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E-Mail-Marketing – Auf den Punkt
book

E-Mail-Marketing – Auf den Punkt

by Manuela Meier; Felix Beilharz
May 2025
Intermediate
214 pages
4h 47m
German
dpunkt
Content preview from E-Mail-Marketing – Auf den Punkt

Index

Symbole

A

  • A/B-Tests 135, 157
    • durchführen 152
    • Gegenprobe 154
    • Proxyserver 156
    • Stichprobengröße 153
    • Vergleichbarkeit der Varianten 155
    • Zeitraum 154
  • Abmeldelink 47, 117
  • Abmelderate 145
    • Aussagekraft 145
  • Abmeldungen 40
  • above the fold 92
  • Absender 95
  • Absendername 151
  • Accelerated Mobile Pages 187
  • Adressen
    • Haltbarkeit 52
    • Qualität 52
  • Adressgenerierung
    • Chatbot 63
    • Kundenkarten und Bonusprogramme 61
    • Lead Ads 62
    • lokale Stores 61
    • Mitarbeitersignaturen 64
    • Referral-Programm 63
    • Social Media 62
  • Adressgewinnung 50, 53
    • Gewinnspiele 56
    • Landingpages 53
    • Media-Anzeigen 59
    • über Dritte 64
    • über eigene Kanäle 52
    • Veranstaltungen und Messen 59
    • Webinare 59
    • Website 53
    • Wettbewerbe 56
  • Adresshändler 65
  • Agentur-Briefing 125
  • Agenturen 124
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Publisher Resources

ISBN: 9783960092285