May 2025
Intermediate
214 pages
4h 47m
German
Content preview from E-Mail-Marketing – Auf den Punkt
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Kapitel 5
DEINEN VERTEILER AUF- UND AUSBAUEN
Die Basis für dein E-Mail-Marketing ist ganz klar dein Verteiler, über den du mit deiner Zielgruppe kommunizierst. Da laufend immer wieder Adressen durch Abmeldungen und Bounces wegbrechen, musst du kontinuierlich neue Adressen hinzugewinnen. Dabei gilt es natürlich, entsprechende rechtliche Grundlagen zu berücksichtigen.
Rechtliche Grundlagen im E-Mail-Marketing
Ich habe es inzwischen schon einige Male erwähnt, dass die Einhaltung rechtlicher Grundlagen gerade im E-Mail-Marketing von großer Bedeutung ist, weil die Bevölkerung und zahlreiche Interessengruppen durch ein hohes Spamaufkommen bei diesem Thema sehr stark sensibilisiert sind. Die rechtliche Regulierung dient dazu, den Schutz der Privatsphäre ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.