May 2025
Intermediate
214 pages
4h 47m
German
Content preview from E-Mail-Marketing – Auf den Punkt
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Kapitel 11
ERFOLGE MESSEN UND KONTROLLIEREN
Nachdem du deinen Newsletter versendet hast, geht es natürlich darum, den Erfolg zu überprüfen und zu bewerten. In Kapitel 2, »Die Zielsetzung« auf Seite 19 bin ich darauf eingegangen, dass du dir am besten gleich bei der Zielfestlegung Gedanken dazu machst, welche Kennzahlen du für die Messung deiner Zielerreichung nutzen kannst. In diesem Kapitel gehen wir intensiver auf die Aussagekraft und die Bewertung verschiedener Kennzahlen ein.
Welche Kennzahlen sind im E-Mail-Marketing relevant?
Ich stelle dir nachfolgend die wichtigsten Kennzahlen im E-Mail-Marketing vor. Zudem erfährst du, für welchen Zweck die jeweilige Kennzahl genutzt werden kann und wie sie ermittelt und berechnet wird.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.