May 2025
Intermediate
214 pages
4h 47m
German
Content preview from E-Mail-Marketing – Auf den Punkt
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Inhalt
Felix Beilharz zur Reihe »Auf den Punkt«
Die drei häufigsten Fragen zu Beginn
Ist das Medium E-Mail noch zeitgemäß?
Warum E-Mail-Marketing in den Marketing-Mix gehört
Wie wichtig ist Marketing-Automation?
Welche Ziele sind realistisch?
Gibt es einen Benchmark zur Orientierung?
Was ist ein realistisches Budget?
Welche Kosten du berücksichtigen solltest
So erstellst du einen Budgetplan
Deine Zielgruppe(n) identifizieren
Welche Datenarten kannst du nutzen?
Kannst du deine Zielgruppe(n) weiter segmentieren?
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.