November 2025
Intermediate to advanced
270 pages
8h 30m
Spanish
Content preview from El ingeniero con mentalidad de producto (Spanish Edition)
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Capítulo 6. Comprender a tu público objetivo
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No podemos limitarnos a preguntar a los clientes qué necesitan o quieren. Los sesgos cognitivos interfieren en la capacidad de nuestros clientes para responder a estas preguntas de forma fiable. En su lugar, queremos escuchar sus necesidades, puntos débiles y deseos en el contexto de historias específicas.
Teresa Torres, autora de Continuous Discovery Habits
El cambio de perspectiva clave e del ingeniero orientado al producto es crear para alguien específico. Conociendo a nuestros clientes, podemos seleccionar conjuntos de características complementarias (que diseñaremos en detalle en el capítulo 8) y dar prioridad a los esfuerzos realmente necesarios en requisitos como la latencia, la escalabilidad y la seguridad (capítulo 9).
Consejo
Crea para alguien.
Suena sencillo, pero en la práctica requiere un esfuerzo frecuente y activo, dadas todas las demás exigencias que requieren nuestra atención. Al igual que las nutrias marinas, nos sumergimos en busca de alimento, pero también salimos a respirar.
En este capítulo, conocerás a tu público objetivo. Por ahora, me centraré en tus interacciones iniciales al entrevistar a clientes potenciales, conocerlos y decidir cuáles forman parte de tu público objetivo. (Por el contrario, en el capítulo 5, iterábamos sobre versiones posteriores de nuestro producto y consultábamos a los ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.