March 2024
Intermediate to advanced
336 pages
9h 8m
English
What’s really driving your EX?
In this chapter we’ll cover:
an introduction to the psychology and neuroscience of what makes a great experience and why they’re good for business;
how to use this knowledge to underpin your EX approach and activity (spoiler alert: it’s way more than perks and benefits);
the role of the individual’s mindset in the world of EX;
simple tools to help apply the theory in practice.
Research from Gartner (2020) found that the return on investment (ROI) on EX is disappointing: despite an average spend of $2,420 for each employee, only 13 per cent of those participating in the study said that they were satisfied with their experience at work. But we know that when you get the EX right, ...
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