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Employee Experience by Design, 2nd Edition
book

Employee Experience by Design, 2nd Edition

by Emma Bridger, Belinda Gannaway
March 2024
Intermediate to advanced
336 pages
9h 8m
English
Kogan Page
Content preview from Employee Experience by Design, 2nd Edition

07 Empathy and the opportunity space

In this chapter we’ll cover:

  • empathy as a principle in EX design and how to put it to work in the opportunity space;

  • discovery activities to learn about the truth of people’s experience;

  • what is insight and why does it matter;

  • how to turn data from discovery activities into insight;

  • how to redefine the opportunity from the employee’s perspective and make it actionable in the next phase of the EX framework.

In this chapter we enter the second diamond in the EX design framework – the opportunity space. There are two sets of activities in this space. First, it’s about taking an empathic approach to better understand the human experience – this is divergent thinking because we’re broadening and deepening our ...

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Publisher Resources

ISBN: 9781398614376