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Engaging the Workplace: Using Surveys to Spark Change by Sarah R. Johnson

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WHAT CAN ASURVEY DO?

At its most basic, a survey is a tool to collect data, a method for gathering information and conducting research. There are many ways to collect employee insights, such as interviews, focus groups, internal and external social media channels, and even suggestion boxes. While all these are useful, they don’t scale well in large organizations, and are not a practical approach to collecting input from a broad and representative group of employees.

Surveys, on the other hand, provide an efficient means for asking questions and collecting answers, and they are well suited for amassing a lot of data from a lot of people. Surveys are highly scalable, and the methodology works well in both small, local companies and multinational ...

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