INTRODUCTION

Surveys have become an ubiquitous tool in organizations. Chances are the organization you work for conducts many surveys, whether it’s to gather feedback on product and service satisfaction from customers or workplace engagement from employees. These internal surveys may focus on company processes and procedures, such as IT support or the food served in the company cafeteria. Employees may be asked to evaluate their manager in a 360-degree-feedback process. More than likely, the organization you work for conducts an employee survey designed to measure employee engagement on an annual or more frequent basis. These employee engagement surveys have become a standard event in most Fortune 500 companies, and many leading companies (think ...

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