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Eye Tracking in User Experience Design by Andrew Schall, Jennifer Romano Bergstrom

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14

The Future of Eye Tracking and User Experience

Andrew Schall1 and Jennifer Romano Bergstrom2,    1Spark Experience, Bethesda, MD, USA,    2Fors Marsh Group, Arlington, VA, USA

Abstract

This chapter contains a preview of things to come in the world of eye tracking and user experience design. It addresses growing trends in the user experience community with respect to how eye tracking is becoming a much more common entity in user research. Also included is a speculative look ahead to future eye-tracking technologies and how they will support user research in the coming years.

Keywords

budget eye tracking; future of eye tracking; future technology; Google Glass; physiological measurements; plug and play; smartphones; ubiquitous computing; webcam ...

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