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Financial Services Marketing, 2nd Edition by Nigel Waite, Christine Ennew

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First edition published 2006by Butterworth-Heinemann/Elsevier

Second edition published 2013by Routledge2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN

Simultaneously published in the USA and Canadaby Routledge711 Third Avenue, New York, NY 10017

Routledge is an imprint of the Taylor & Francis Group, an informa business

© 2013 Christine Ennew and Nigel Waite

The right of Christine Ennew and Nigel Waite to be identified as authors of this work has been asserted by them in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988.

All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including ...

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