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Financial Services Marketing, 2nd Edition by Nigel Waite, Christine Ennew

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Tables

1.1    UK total fertility rates 1960–2009

1.2    Poverty rates after taxes and transfers based on 60% of median income

1.3    Life insurers doing business in the United States

2.1    Customer needs and product solutions

2.2    Prevalence of bank accounts in sub-Saharan African countries

2.3    Top 20 most valuable banking brands

2.4    Types of loan

2.5    Investment vehicles and asset classes

2.6    Leading life insurance markets 2010

2.7    Annual income for life from £10,000 for ‘Best Buy’ providers

5.1    Selected birth rates for 2006 and 2011

6.1    Personal financial services buying behaviour

6.2    Corporate financial services buying behaviour

6.3    Qualitative research approaches

7.1    Business customer segmentation

8.1    Insurance ...

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