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Financial Services Marketing, 2nd Edition by Nigel Waite, Christine Ennew

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Figures

0.1    Marketing as a facilitator of balance

1.1    Three phases of a debt crisis

1.2    Trends in public and private sector debt in the USA

1.3    Lifetime financial assets profile

1.4    Comparative with-profits performance: mutual vs proprietary providers

2.1    The geography of supply (general activity and specific forms)

2.2    Gross mortgage lending in the UK

2.3    Net new lending in the UK

2.4    Gross retail investment sales in UK

2.5    Net retail investment sales in UK

2.6    The trend in UK household deposit balances

3.1    First Direct’s satisfaction guarantee

3.2    Citi advertising stresses the bank’s heritage

3.3    Car insurer Sheilas’ Wheels makes the nature of its target market very clear

3.4    The services marketing ...

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