Part 2Design and R&D Viewpoint
In Part 1, we focused on the interaction of our company’s commercial team with the customer, bringing an external viewpoint to us. Now in Part 2, we shift gears and explore how the internal interactions will determine the attributes and level of quality that our customer will be satisfied with. These business functions, such as design and R&D (research and development), don’t normally interact directly with the customer, but their influence is significant because they help develop the product properties that the customer experiences. To know what it takes to achieve a positive customer reaction, we will use the customers’ wants and needs captured from Part 1 which leads to identifying quality parameters. Later, ...
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