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From Acorns, 2nd Edition
book

From Acorns, 2nd Edition

by Caspian Woods
December 2012
Beginner
224 pages
4h 13m
English
Pearson
Content preview from From Acorns, 2nd Edition

CHAPTER 3

What is an entrepreneur, and am I one?

image

Do I have to be born an entrepreneur?

What type of entrepreneur am I?

When you read the word ‘entrepreneur’, what’s the mental image that pops into your head?

I bet the great beardy Virgin king himself is in there somewhere. But who’s that lurking behind? Yes, it’s Del-Boy Trotter and his empire, Trotters Independent Trading! He was rebranding his tap water as ‘Peckham Spring Water’ long before Coca-Cola ever cottoned on to the wheeze.

When we think of entrepreneurs, we often think of born hustlers. They wouldn’t just sell their grandmothers, they would lease them out on a time-share basis ...

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Publisher Resources

ISBN: 9780273747437