CHAPTER 3
What is an entrepreneur, and am I one?
Do I have to be born an entrepreneur?
What type of entrepreneur am I?
When you read the word ‘entrepreneur’, what’s the mental image that pops into your head?
I bet the great beardy Virgin king himself is in there somewhere. But who’s that lurking behind? Yes, it’s Del-Boy Trotter and his empire, Trotters Independent Trading! He was rebranding his tap water as ‘Peckham Spring Water’ long before Coca-Cola ever cottoned on to the wheeze.
When we think of entrepreneurs, we often think of born hustlers. They wouldn’t just sell their grandmothers, they would lease them out on a time-share basis ...
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