From Acorns, 2nd Edition

CHAPTER 18

Promotion: how to get more customers

Step One: Keep your customers loyal

Step Two: Sell more stuff to your loyal customers

Step Three: Build word-of-mouth marketing

Other promotion

PR

Advertising

Networking v. notworking

Partnering

OK, so you have your first customers. Before you rush out hunting for more, you need to put a three-point plan in place to nurture these customers so that they become the foundation of your business.

Step One: Keep your customers loyal

There is no point busting a gut winning new customers if your existing customers just walk out of the door. This is blindingly obvious, yet far too many companies, including ...