CHAPTER 24
Dealing with failure
Learn to embrace failure
That might sound a little heretical. But being an entrepreneur is about dealing with failure – it is an inevitable part of the creative process. As Thomas Eddison, the inventor of the light bulb, said:
Of the 200 light bulbs that didn’t work, every failure told me something that I was able to incorporate into the next attempt.
However, in this country, failure is a dirty word. There are not many books on failure. People seem to view it as a contagious disease that you will catch just by talking about it. It’s like the army ...
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