CHAPTER 15
Getting your customers
You’ve got your idea, funding, marketing, premises. You are ready to get cracking. Now comes the important stuff.
Sales are the single critical success factor in your business
Customers are the fuel for your spaceship. It doesn’t matter how wonderfully packaged your product, how good your systems, how well kept your books. If you don’t have any fuel, you’re going nowhere.
Put aside the myth that if you build a better mousetrap, your customers ...
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