December 2012
Beginner
224 pages
4h 13m
English

Getting a good location without paying the earth
Remote selling – e-commerce, phone and mail order
It’s a well-known saying that the three most important ingredients in a retail business are ‘location, location and location’.
The problem is that the expense of getting the right location for your business can be prohibitive. A recent programme on the coffee phenomenon in the UK found that only one chain was actually consistently profitable. In the massive land-grab to get the best locations, most of the chains ended up paying so much in rent that their profits were all but wiped out.
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