From Acorns, 2nd Edition

CHAPTER 13

Your place or mine?

Getting a good location without paying the earth

Remote selling – e-commerce, phone and mail order

It’s a well-known saying that the three most important ingredients in a retail business are ‘location, location and location’.

The problem is that the expense of getting the right location for your business can be prohibitive. A recent programme on the coffee phenomenon in the UK found that only one chain was actually consistently profitable. In the massive land-grab to get the best locations, most of the chains ended up paying so much in rent that their profits were all but wiped out.

Getting a good location without ...