CHAPTER 12
Guerrilla marketing
Building a big brand on a small budget
Smoke and mirrors – the Wizard of Oz approach to branding
Definition: ‘Marketing on a tight budget’. Not to be confused with gorilla marketing.
A hungry entrepreneur will be tempted to skip this section and go straight out selling. Before you do, consider:
The smarter you are with your marketing, the easier ...
Get From Acorns, 2nd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
