December 2012
Beginner
224 pages
4h 13m
English
Content preview from From Acorns, 2nd Edition
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CHAPTER 12
Guerrilla marketing
Building a big brand on a small budget
Smoke and mirrors – the Wizard of Oz approach to branding
Definition: ‘Marketing on a tight budget’. Not to be confused with gorilla marketing.
A hungry entrepreneur will be tempted to skip this section and go straight out selling. Before you do, consider:
The smarter you are with your marketing, the easier ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.