Book description
“This timely book reminds us that innovation is agnostic about where it's created.”—Satya Nadella, CEO, Microsoft
Over and over, we see big legacy businesses getting beaten to the punch by energetic little start-ups. It seems like innovation can come from only the bottom up or from the outside in. But tech experts Vivek Wadwha and Ismail Amla are here to tell you that “big equals slow and stodgy” is a myth. Based on decades of experience working with both the world's leading brands and disruptive start-ups, this book explores the opportunity legacy companies have to create new markets, supercharge growth, and remake their businesses by combining the mindset and tool belt of start-ups with the benefits of incumbency: boatloads of customer data, decades of brand equity, robust distribution channels, enormous financial asserts, and more.
Wadhwa and Amla go deeply into why the pace and dynamics of innovation have changed so dramatically in recent years and show how companies can overcome obstacles like the Eight Deadly Sins of Stasis. Equally important, they provide a playbook on how to use their insights in your own company, team, or career. This fast-paced, anecdote-rich story rethinks modern innovation—a book every manager, executive, and ambitious employee will want to read.
Table of contents
- Cover
- Title Page
- Copyright Page
- Dedication
- Contents
- Preface
- Introduction: The Golden Age of Innovation Is Now
- Part I: Why Exponential Disruptions Are Happening More Quickly and More Often
- Part II: Why Top-Down Innovation Efforts Usually Fail
-
Part III: Ways to Build Innovative, Exponentially Developing Companies
- 8. “Don’t Buy This Jacket”: Subverting Retail Expectations
- 9. Platform Technologies and Marketplaces
- 10. How to (Dis)organize for Innovation
- 11. The Tactics of Innovative Companies
- 12. Change Management and Company Culture: An Innovation Manifesto
- 13. How to Recognize and Use the Strengths of Incumbency
- 14. From Dinosaurs to Eagles: Four Case Studies
- 15. Innovation Management in Government
- Conclusion: You Can’t Ignore It; How Can You Embrace It?
- Notes
- Acknowledgments
- Index
- About the Authors
Product information
- Title: From Incremental to Exponential
- Author(s):
- Release date: October 2020
- Publisher(s): Berrett-Koehler Publishers
- ISBN: 9781523089581
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