ELEVEN

The Tactics of Innovative Companies

CHAPTER SUMMARY: This chapter covers tactics that companies, large and small, are using to foster innovation. There are many such tactics, and broadly speaking they include innovation prizes and contests, design sprints, crowdfunding, lean methodologies, borrowing, and recruiting rule breakers and dreamers.

There are many paths to innovation and many viable ways to encourage employees and stakeholders to come up with novel products, solutions, and services. In this chapter, we cover what we consider some of the most viable and well-trialed systems and methodologies applicable directly in an organization, without necessarily spending a lot of money or instituting changes difficult to undo.

Innovation ...

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