THIRTEEN
How to Recognize and Use the Strengths of Incumbency
CHAPTER SUMMARY: This chapter covers how incumbent companies are recognizing their strengths and using them to foster innovation and growth. Common incumbent advantages are scale, distribution, data, and expertise: things that are expensive to acquire and difficult for startups to replicate.
Part of what can make effective innovation so powerful inside legacy firms and older organizations is the ability to leverage the existing strengths. We will provide examples of how innovative companies are doing this well and provide some insights and guidance on how you can apply this leverage in your own organization.
Salmon Crisps and Going off the Eaten Path at Sainsbury’s
In November 2019, ...
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