FIVE

The Rules of the Game Have Changed in Critical Ways

CHAPTER SUMMARY: This chapter covers many of the social and technological changes retain underlying success and failure in business today, including changes in communication, changes in market dynamics and power, changes in the role of community in company formation and growth, and the increasing role that “open” business models are playing in the global economy.

Xiaomi is the biggest smartphone maker that no one seems to know about. In China, Xiaomi shot from obscurity to become the nation’s largest maker of smartphones in less than a decade. Often criticized as an Apple copycat, Xiaomi produced slick phones with beautiful designs running a custom version of Android software. Those who ...

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