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How to (Dis)organize for Innovation

CHAPTER SUMMARY: DeWALT created a runaway success with an elegant but simple innovation in batteries, increasing annual revenue by hundreds of millions of dollars. We discuss the importance to innovation of reducing friction, ensuring that top management spends time talking with employees and customers close to the ground and creating ways that teams and people with new ideas can be heard, nurtured, and valued even if their ideas don’t pan out. We include a decreasing innovation friction checklist to assist in identifying what may be obstructing innovation in an organization.

Innovation is not served by perfect organization or confinement to a program but by a little unpredictability, such as arises in ...

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