4Finding Your Unique Selling Point

Step 3: Detailed RFP Analysis and Your USP

Three Purposes of the Analysis

RFP Analysis Checklist

Quick Evaluation

Detailed Analysis: Key Questions

Asking the Client for Information

Customized Service and Value

Client’s Needs and Wants

Value-Added Elements

Step 4: Preparation Schedule

Step 5: Assignment of Tasks

After the bid decision had been made, James Mullen and Laura Chiang met with Ms. Herras and the rest of the Integrated Medical Systems proposal team, which included staff from marketing, IT, and software departments. Ms. Herras also had opened the meeting to anyone in the company who wanted to sit in on the discussion. To start off, she asked James and Laura to share the results of their research.

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