February 2020
Intermediate to advanced
240 pages
3h 32m
English
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CHAPTER 6
BrainSwarming: A New Approach to Finding Solutions
by Tony McCaffrey
Brainstorming, the practice of sharing ideas while withholding judgment, rose to popularity in the early 1950s with the promise of producing more ideas. The problem is, it never worked as well as expected. No study has shown that brainstorming produces more alternatives than people just working alone for a while and then coming together to share their ideas and build on them. Sharing one idea at a time—via talking—is incredibly inefficient. Further, extroverts always dominate introverts and hamper idea generation, even if you have a talented facilitator.
BrainSwarming, an approach I pioneered with my colleagues, directly challenges the foundation of brainstorming by ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.