CHAPTER 9
To Make Better Choices, Look at All Your Options Together
by Shankha Basu and Krishna Savani
We make thousands of decisions every day. Some are fairly simple—we decide when to wake up, what to have for breakfast, what to wear to work, which emails to reply to—while others are more complex, requiring us to weigh different options. For example, when buying a laptop, we want to compare different models to find the best one for our budget; when choosing a retirement plan, we compare options to find one with the highest returns for our risk appetite; and when hiring, we compare multiple applicants to identify the best candidate.
When faced with such decisions, we can examine one option at a time or review all our options together. For example, ...
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