‘Quite a tour de force! Davide Sola and Jerome Couturier have managed to produce a thoughtful and practical strategy handbook, full of step-by-step advice and concrete examples. A must read - and a must use - for any leader eager to position their business for success.’
Hubert Joly, President and Chief Executive Officer, Best Buy Co., Inc.
‘Finally... a clear and comprehensive guide that sets out, step by step, how to create a compelling and actionable strategy. This book is a must read for anyone who needs to create a strategic plan and then execute it! The book gives straightforward and practical advice on how to think and act strategically. Best of all, it is written in plain English and not full of impenetrable business speak.’
Andy Ransom ...