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Influencer: The New Science of Leading Change, Second Edition, 2nd Edition by Al Switzler, Ron McMillan, David Maxfield, Kerry Patterson, Joseph Grenny

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6Provide Encouragement

SOCIAL MOTIVATION

I was part of that strange race of people aptly described as spending their lives doing things they detest to make money they don’t want to buy things they don’t need to impress people they dislike.

Emile Henry Gauvreau

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No source of influence is more powerful and accessible than the persuasive power of the people who make up our social networks. None. The ridicule and praise, acceptance and rejection, approval and disapproval of our fellow beings can do more to assist or destroy our change efforts than almost any other source. A raised eyebrow, curled lip, derisive look, or small shake of the head can ...

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