May 2013
Intermediate to advanced
320 pages
6h 56m
English
Never run after your own hat—others will be delighted to do it; why spoil their fun?
—Mark Twain

As we’ve just discussed, most of our actions are far more influenced by others than many of us imagine. That’s why influencers take care to ensure that those they want to influence are sufficiently encouraged to adopt vital behaviors. But encouragement isn’t enough. Offering a supportive smile is good, but when people need permission, information, coaching, or hands-on help, a friendly nod won’t cut it. It’s time to make use of source 4, social ability.
So we’ll start this chapter with one of our favorite examples ...
Read now
Unlock full access