August 2022
Intermediate to advanced
376 pages
8h 22m
English
Content preview from Innovative B2B Marketing, 2nd Edition
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About the author
Simon Hall is a marketing innovator with around 30 years’ experience in technology and services marketing. In his former career, he served as UK Chief Marketing Officer for Dell as well as in many senior European roles at Acer, Microsoft and Toshiba. He is also author of the book B2B Digital Marketing Strategy. In 2016 Simon founded NextGen Marketing Solutions, with the aim to help companies of all sizes capitalize on the latest marketing techniques. He is passionate about pioneering new and exciting initiatives and sharing his knowledge and experience with the current and next generation of marketers.
In addition to running courses and workshops with companies on various B2B marketing and digital marketing areas, Simon lectures ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.