August 2022
Intermediate to advanced
376 pages
8h 22m
English
Content preview from Innovative B2B Marketing, 2nd Edition
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B2B influencer marketing
What is influencer marketing?
Influencer marketing is a form of marketing where the focus is placed on specific individuals (or groups of individuals) as a means of influencing the target customer. It identifies individuals who have some sway over potential buyers and orients marketing activities around them with the goal of leveraging their influence.
The idea of using influencers to market a product or service is not new. Most consumer ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.