August 2022
Intermediate to advanced
376 pages
8h 22m
English
Content preview from Innovative B2B Marketing, 2nd Edition
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Preface
Innovative B2B Marketing is a clear, practical guide that demystifies modern aspects of B2B marketing, including new marketing models, processes and thought leadership pieces. The new customer buying habits, the digital era and the new industry landscape influenced by the application economy have forced marketing to shift away from using marketing funnels and traditional marketing models. The focus of this book is to explain and promote all the new B2B marketing models and practices that have arisen as a result of these key changes in the marketing space in the past five years.
You will find a number of case studies throughout the book; please use these as examples to apply and adapt to your organization and sector.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.