August 2022
Intermediate to advanced
376 pages
8h 22m
English
Content preview from Innovative B2B Marketing, 2nd Edition
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Lead nurturing
Introduction
With the lengthening sales cycle and changing customer behaviours, organizations need to look after prospective customers’ needs and questions over a longer period of time. As a consequence, sales and marketing have a more challenging task in keeping prospects warm across these longer periods; this chapter looks at all the possible areas and techniques that organizations can use to support this.
Lead nurturing defined
Lead nurturing is defined as anything that is done to progress prospective customers in their buyer journey. Lead nurturing takes place after a lead has ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.