August 2022
Intermediate to advanced
376 pages
8h 22m
English
Content preview from Innovative B2B Marketing, 2nd Edition
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The modern B2B channel landscape
B2B channel partner marketing
As most B2B medium businesses and large enterprises sell indirectly via channel partners and a large portion of small businesses need to engage a reseller or distributor, B2B marketers need to be equipped with skills and knowledge as to how to market indirectly. This chapter looks at the B2B channel marketing space, the main dynamics and trends within B2B channels, as well as channel ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.