August 2022
Intermediate to advanced
376 pages
8h 22m
English
Content preview from Innovative B2B Marketing, 2nd Edition
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B2B digital marketing channels
What is a digital marketing channel?
A digital marketing channel is sometimes referred to as a digital marketing communication vehicle, of which there are many. Sometimes digital marketing channels and digital content are confused. One way to think about this is to use a roads and traffic analogy where digital marketing channels can be thought of as the types of roads such as A-roads, B-roads, motorways etc, and the different types of traffic on those transport ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.