August 2022
Intermediate to advanced
376 pages
8h 22m
English
Content preview from Innovative B2B Marketing, 2nd Edition
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Introduction to business marketing
The changing business landscape
In less than 100 years we’ve moved through multiple eras of business and industry, from the production age through to the marketing age and recently from the globalization era to the era of digital and applications.
Various factors have affected a shift away from internationalization and globalization in the 21st century; businesses during this period moved from a model of focusing on globalizing to a more balanced model where businesses benefited from globalization but reverted to a more localized business approach, sometimes called the ‘Glocal’ model.
Business today looks and feels very different even compared to 10 years ago. It needs to deal with increased data and information, ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.