August 2022
Intermediate to advanced
376 pages
8h 22m
English
Content preview from Innovative B2B Marketing, 2nd Edition
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Index
NB: page numbers in italic indicate figures or tables
A/B testing 125
Accenture 93
account managers 39
account-based marketing (ABM) 32, 51, 272–86
challenges with 275
vs lead generation 273
display-based ABM 281
sales outreach ABM 280
social media-based ABM 281
success factors 282
suitability of 282–84, 283, 284
advocacy programmes 57
calls to action (CTAs) 57
channel partner marketing 235, 236
customer lifecycle, the 48–49, 49
‘door openers’ 56
dormant ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.