August 2022
Intermediate to advanced
376 pages
8h 22m
English
Content preview from Innovative B2B Marketing, 2nd Edition
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Digital marketing strategy and planning
Digital marketing strategy objectives
As digital marketing has become part of every stage of a buyer’s journey and digital technologies flourish, the objectives behind a digital marketing strategy can vary greatly, as can ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.