April 2024
Intermediate to advanced
238 pages
6h 28m
English
book
International Case Studies in Innovation and Entrepreneurship in Tourism
by Antónia Correia, José Dias Lopes, Miguel Portugal
Content preview from International Case Studies in Innovation and Entrepreneurship in Tourism
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Introduction
Antónia Correia, José Dias Lopes and Miguel Portugal
Innovation and entrepreneurship are two key drivers to boost economic activity and tourism. Especially when tourism faces new challenges as an economic activity and an education branch. As an economic activity, tourism is shaped by digital transition, the threat of natural disasters and the need to embrace sustainability. In education, it is becoming more and more challenging to attract and retain students to study and develop a profession in tourism. Under these tenets, this book could not be more opportune, as it offers real cases from all over the world to study and understand tourism. Twenty-four cases covering the tourism value chain offer a ...
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