April 2024
Intermediate to advanced
238 pages
6h 28m
English
book
International Case Studies in Innovation and Entrepreneurship in Tourism
by Antónia Correia, José Dias Lopes, Miguel Portugal
Content preview from International Case Studies in Innovation and Entrepreneurship in Tourism
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Case 19Innovation and creativity in culinary arts
Irina Petkova, Maya Ivanova and Hugues Boutin
Duration
The project was designed to be developed over 16 weeks.
Learning objectives
Upon completion of the case, participants are expected to:
- Define and classify creativity and innovation in the context of the culinary arts.
- Creatively apply management principles and practical understanding gained throughout the programme of study to resolve complex problem(s).
- Critically analyse how the wider business environment will influence developing and managing a specific hospitality project(s).
- Develop compelling arguments to convince specifically identifiable stakeholders as to the appropriateness of their evaluation. ...
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